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Rock Creek Park

Rock Creek Park
Washington, DC
Source: National Park Service

Media/Outreach Model

Our media/outreach model will be based on the success of Wiland-Bell's most recent project, And Thou Shalt Honor… ATSH was PBS's Program of Note for October 2002, and rallied more than 1,500 grassroots coalitions in a comprehensive nationwide outreach campaign.

This two-hour program about caregiving---and the people who care for their loved ones---received universal critical acclaim and higher than normal ratings. It created 110 million media impressions in print and on television, spawned a companion book published by Rodale Inc., attracted Rosalynn Carter to write the Foreword, and fostered 10 other caregiving films. It represented PBS' best-coordinated marketing effort in 2002-03. The ATSH video was the #1 best-selling video, in its category, from October through December 2002.

Next: Outreach Goals





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