![]() |
||
THE CHALLENGE THE SOLUTION TALE OF FOUR CITIES THE PBS BROADCAST SUSTAINABILITY NEWS ACTION GUIDE DISCUSSIONS OUTREACH HOME |
THE BROADCAST " Format " Underwriters " Outreach " Outreach Goals " Website " Timeline " Board of Advisors " The Producers " Treepeople " Media & Policy Center TOOLS " Get Our Newsletter " Site Search " Print Page " E-Mail Page " Contact Us |
Our media/outreach model will be based on the success of Wiland-Bell's most recent project, And Thou Shalt Honor… ATSH was PBS's Program of Note for October 2002, and rallied more than 1,500 grassroots coalitions in a comprehensive nationwide outreach campaign. This two-hour program about caregiving---and the people who care for their loved ones---received universal critical acclaim and higher than normal ratings. It created 110 million media impressions in print and on television, spawned a companion book published by Rodale Inc., attracted Rosalynn Carter to write the Foreword, and fostered 10 other caregiving films. It represented PBS' best-coordinated marketing effort in 2002-03. The ATSH video was the #1 best-selling video, in its category, from October through December 2002. |
Copyright © 2003-2004 All Rights Reserved
Media & Policy Center Foundation